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Privacy Policy

We value the trust that you place in us by sharing your personal data with us. ASICS takes your privacy seriously and is committed to handling your personal data in a way that is fair and worthy of that trust. ASICS will take all reasonable steps to protect your information from misuse and keep it secure.
We believe it is important to inform you about how we will use your personal data. Therefore, we encourage you to read this privacy policy carefully.

Information we may collect about you

- Your contact details. Your name, postal address and other contact details, such as your telephone number and e-mail address.

- Your account data and electronic identification data (including data added thereto). Your ASICS ID account or other ASICS account (if you have made such an account with us) and other electronic identification data (such as IDFA, GAID, IP address, MAC address) and the data you add to your ASICS ID account or other ASICS account, such as your password, your date of birth, your gender, your language of preference, the time zone you live in, your picture and other information you may share with us.

- Information regarding your use of our online Services. This may include data regarding the pages you visit, the products and services you like and the content of your abandoned shopping cart.

- Your reviews. The opinions, experiences, preferences and interests, and product or event reviews that you publish on our websites or share with us online or through social media, such as your experiences and tips regarding gear, your race day and your training schedule..

- Your communication data. Your requests, any complaints you may have and any other data that we receive if we communicate with you via e-mail, online or via social media.

 

How we use your personal information

• To improve your shopping experience at our website;

• To remind you per email of your abandoned cart or send you an order confirmation;

• With your permission, to notify you of products or special offers that may be of interest to you;

• For other legitimate business purposes permitted by applicable law.

 

Sharing of information

- Data controllers within the ASICS Group. Your personal data will be shared between the responsible ASICS companies that may use your personal data as described in this Privacy Policy.

- Service Providers and Processor.

- Third parties in case of legal requirement. We may also disclose your personal data if we believe we are required to do so by law, or that doing so is reasonably necessary to comply with legal processes; when we believe necessary or appropriate to disclose personal data to law enforcement authorities, such as to investigate actual or suspected fraud or violations of law, breaches of security, or breaches of this Privacy Policy.

- With Consent. We may also disclose information about you, including personal data to any other third parties, where you have consented or requested that we do so.

 

Use of information based on your consent:

We may use the personal data referred to above in the subsection ‘Special Categories of Personal Data’ (i.e. health data and location data) for the purposes set out in this ASICS Privacy Policy but we will only do so after we have received your consent thereto.

We may use your personal data referred to above in the section ‘Personal data we collect’ for marketing purposes based on your profiles via email, SMS, other electronic means or otherwise, but we will only do so after we have received your consent to do so.

We also use your personal data referred to above in the section ‘Personal data we collect’ based on your consent, if you subscribe to receiving our newsletters or participating to our surveys.

 

Your rights

You can access the following rights by means of sending an email to the ASICS company responsible for using your personal data (an overview can be found here): right of access, right of rectification, right to erasure, right to restrict data processing, right to object against profiling and your right to data portability.

To the extent that we are relying on our legitimate interests to use your personal data, you also have the right to object to such use (unless we can either demonstrate compelling legitimate grounds for the use that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims).

Without undue delay and not later than within a month, we will respond to your request to invoke your rights consistent with applicable law.

You may revoke your consent for receiving marketing communications at any time, free of charge by following the instructions in any marketing communication. You can also control these preferences in your profile settings. ASICS will then stop applying the research results to you at an individual level and will stop sending you marketing communications.

In case you wish to revoke your consent to ASICS using your health data or location data, you can send an email to the ASICS company responsible for using your personal data. You can also control these preferences in your profile settings and device.

In case you may have a question or complaint about how we process your personal data, you can send an email to the ASICS company responsible for using your personal data. Alternatively, you may consider lodging a complaint with a supervisory data protection authority.

 

Contact us

Any questions, comments and requests regarding this privacy policy are welcomed and you can email us at through our "Contact Us" page.